Scale without burning out your team
We help mission-driven founders and leadership teams design the structural capacity that allows growth to feel grounded, sustainable, and human.
When growth feels heavier than it should, it’s worth paying attention.
As organizations grow, complexity naturally increases.
What once worked starts to strain — not because anyone is failing, but because the structure was never designed for this stage.
Leaders often notice:
Decision fatigue creeping in
Teams working hard but feeling stretched
Initiatives competing instead of reinforcing one another
A subtle but persistent sense that things feel heavier than they should
This isn’t a motivation problem. It's a structural signal.
Growth has increased demand.
Your structure hasn’t evolved to hold it.
Designing for Capacity, Not just Output
Sustainable growth requires intentional design.
We partner with leaders to architect the operational foundations that determine how much an organization can sustainably hold.
Designing for capacity means strengthening the structural conditions that allow growth without strain — aligning strategy, systems, decision-making, and execution so they reinforce rather than compete.
When capacity is aligned, growth expands what your organization can hold instead of overwhelming it.
The goal isn’t more hustle.
It’s durable capacity — designed to expand what your organization can hold.
Our work is guided by three core principles:
Systems should support people
Operations are only effective when they respect human limits, roles, and rhythms. We design with people first.
Clear direction reduces pressure
When priorities, ownership, and decision paths are clear, teams can breathe and focus with confidence.
Support is relational, not transactional
We don’t drop recommendations and disappear. We stay present, adapt as things evolve, and help integrate changes sustainably.
Support can look different depending on where you are — sometimes it starts with clarity, sometimes with coordination, and sometimes with deeper operational leadership.
Wherever you start, the work centres on strengthening the foundations that allow your organization to grow steadily.
Support Designed to meet you where you are
Our services are intentionally structured as a progression — from diagnosing capacity gaps, to designing structure, to coordinating execution, to embedding operational leadership.
If you’re unsure where to start, begin with the Capacity Assessment.
Our Packages:
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Reclaim your time. Refocus your energy.
A two-week diagnostic designed to uncover where your organization’s capacity is breaking down — across roles, priorities, delegation, and coordination.
This is the first step in designing the structure your organization needs to grow sustainably.
Best for:
Leaders who feel overloaded, unclear on ownership, or unsure what needs to change before investing in deeper support.What this includes:
Capacity and workload diagnostic
Identification of bottlenecks and overload points
Delegation and ownership roadmap
Structural recommendations for next steps
Guidance on whether Foundation, Coordination, or Operations is the right path
What you gain:
Clarity on where capacity is leaking
A prioritized action plan
Confidence in your next move
Investment: $750
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Build the structure that supports your growth.
Ongoing fractional strategic support focused on strengthening your operational foundation. We clarify priorities, define roles, and design the systems your organization needs to grow without strain.
Best for:
Founders, SMEs, and non-profits who need structure and prioritization before scaling further.What this includes:
Monthly strategic planning sessions
Priority-setting and decision support
Capacity and workload review
Structural gap identification
Guidance on systems, tools, and roles
Light async support between sessions
What you gain:
Clear direction and decision confidence
Defined ownership and reduced overload
A strong operational foundation for growth
Investment: Starting at $1,500/month
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Orchestrating what happens, when, and with whom.
Fractional Chief of Strategy–level support focused on driving implementation across teams, contractors, and initiatives. We connect strategy to execution and ensure momentum doesn’t stall.
Best for:
Growing organizations managing multiple priorities, people, and moving parts.What this includes:
Monthly strategy alignment sessions
Bi-weekly coordination calls
Initiative and project orchestration
Vendor and contractor oversight
Workflow and systems refinement
Outcome tracking and quality assurance
What you gain:
Strategy that actually gets implemented
Reduced founder bottleneck
Clear accountability across initiatives
Consistent execution
Investment: Starting at $3,000/month
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Embedded operational leadership for sustainable scale.
Full fractional COO-level support for organizations ready to step out of day-to-day operational strain. We strengthen structure, manage operational rhythm, and ensure the business runs smoothly without constant founder intervention.
Best for:
Established organizations with active teams who need strong operational accountability and leadership.What this includes:
Operational leadership and decision-making authority
Team management and performance oversight
Operational meetings and execution rhythm
Systems, SOPs, and infrastructure development
KPI dashboards and reporting
Quarterly planning and forecasting
What you gain:
A business that runs without you micromanaging it
Clear accountability across teams
Operational visibility and stability
Scalable systems that support growth
Investment: Starting at $7,000/month
What shifts when capacity is aligned:
While every organization is different, the effects of aligned capacity tend to follow similar patterns.
Over time, things begin to feel:
Calmer — fewer constant decisions pulling at attention
Clearer — priorities, roles, and ownership align
Lighter — less pressure to carry everything alone
More coordinated — initiatives reinforce rather than compete
More human — systems support people instead of stretching them thin
More sustainable — growth expands what the organization can hold
These shifts don’t happen overnight. They emerge gradually, as structure replaces urgency and capacity strengthens by design.
Marcela approaches strategy and operations with steadiness — grounded in systems thinking and a deep respect for how growth impacts people, pace, and performance.
Over the years, she has supported organizations through periods of expansion, transition, and increasing complexity. Her work focuses on strengthening the structural foundations that determine how much a team can sustainably hold.
She pays attention to where pressure builds, where capacity is stretched, and where clearer architecture can restore alignment and steadiness.
Support here isn’t about fixing or forcing change. It’s about creating the conditions for calmer leadership, healthier teams, and work that can endure.
Her perspective is grounded in the belief that sustainable growth isn’t driven by pressure — it’s designed through capacity.
A steady presence through complexity:
Marcela Killin, Founder
If this resonates, let’s talk:
If growth has begun to feel heavier than it should, and you’re looking for a steadier, more intentional way forward, you’re welcome to reach out.
An initial conversation is simply space to explore what’s feeling strained, where capacity may be stretched, and what kind of structural support could make a meaningful difference.
There’s no pressure to decide quickly. The goal is clarity — and a sense of whether the fit feels right.