Scale without burning out your team
We help mission-driven founders and leadership teams design the structural capacity that allows growth to feel grounded, sustainable, and human.
When growth feels heavier than it should, it’s worth paying attention.
As organizations grow, complexity naturally increases.
What once worked starts to strain — not because anyone is failing, but because the structure was never designed for this stage.
Leaders often notice:
Decision fatigue creeping in
Teams working hard but feeling stretched
Initiatives competing instead of reinforcing one another
A subtle but persistent sense that things feel heavier than they should
This isn’t a motivation problem. It's a structural signal.
Growth has increased demand.
Your structure hasn’t evolved to hold it.
Designing for Capacity, Not just Output
Sustainable growth requires intentional design.
We partner with leaders to architect the operational foundations that determine how much an organization can sustainably hold.
Designing for capacity means strengthening the structural conditions that allow growth without strain — aligning strategy, systems, decision-making, and execution so they reinforce rather than compete.
When capacity is aligned, growth expands what your organization can hold instead of overwhelming it.
The goal isn’t more hustle.
It’s durable capacity — designed to expand what your organization can hold.
Our work is guided by three core principles:
Systems should support people
Operations are only effective when they respect human limits, roles, and rhythms. We design with people first.
Clear direction reduces pressure
When priorities, ownership, and decision paths are clear, teams can breathe and focus with confidence.
Support is relational, not transactional
We don’t drop recommendations and disappear. We stay present, adapt as things evolve, and help integrate changes sustainably.
Support can look different depending on where you are — sometimes it starts with clarity, sometimes with coordination, and sometimes with deeper operational leadership.
Wherever you start, the work centres on strengthening the foundations that allow your organization to grow steadily.
Different forms of support, depending on your needs
Support doesn’t need to start at the same place for everyone. Some leaders come looking for clarity. Others need help coordinating what’s already in motion. And sometimes, deeper operational leadership is what allows things to finally settle.
If you’re unsure where to start, begin with the Productivity & Delegation Assessment.
Levels of Support:
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Reclaim your time. Refocus your energy.
A two-week productivity and delegation assessment designed to uncover operational bottlenecks, clarify priorities, and help you reclaim time for high-impact work.
This assessment also helps determine whether Strategic Clarity, Strategic Coordination, or Strategic Operations is the right next step — before you commit to ongoing support.
Perfect if you:
Feel overwhelmed or overextended
Struggle with delegation or prioritization
Want clarity before committing to ongoing operational support
What you’ll receive:
A detailed analysis of where time and energy are being lost
A practical, prioritized delegation roadmap
Clear recommendations for next steps in your operations
Investment: $499
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Ongoing clarity to move forward with confidence
Fractional strategic support for early-stage founders and leaders who need structure, prioritization, and a strong operational foundation.
This is fractional Chief-of-Staff–style support — strategic clarity and operational guidance without the overhead of a full-time hire.
Includes:
Monthly strategic planning sessions
Priority-setting and decision support
Guidance on systems, roles, and operational foundations
Light async support between sessions
Best for: Founders and SME or non-profits (under $250K revenue) who need clarity and structure before scaling.
Investment: Starting at $1,000/month
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Your Fractional Chief of Strategy — orchestrating what happens, when, and with whom
Fractional strategic operations support for growing businesses with teams, contractors, or multiple initiatives.
We coordinate strategy across people, projects, and priorities — turning plans into consistent execution.
Includes:
Monthly strategy alignment sessions
Bi-weekly coordination calls
Initiative and project orchestration
Vendor and contractor oversight
Workflow and systems guidance
Best for: Businesses in the $250K–$1M range navigating complexity and growth.
Investment: Starting at $3,000/month
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Your Fractional Chief of Operations — leading your operations with clarity and purpose
Embedded operational leadership for established businesses ready to step out of day-to-day operations.
This is full fractional COO-level support, focused on systems, team management, and scalable operations — so the business runs well without you holding everything together.
Includes:
Operational leadership and decision-making
Team management and accountability
Systems, SOPs, and infrastructure development
KPI tracking and reporting
Quarterly operational planning
Best for: Established businesses ($1M+) seeking sustainable scaling and operational stability
Investment: Starting at $7,000/month
What shifts when capacity is aligned:
While every organization is different, the effects of aligned capacity tend to follow similar patterns.
Over time, things begin to feel:
Calmer — fewer constant decisions pulling at attention
Clearer — priorities, roles, and ownership align
Lighter — less pressure to carry everything alone
More coordinated — initiatives reinforce rather than compete
More human — systems support people instead of stretching them thin
More sustainable — growth expands what the organization can hold
These shifts don’t happen overnight. They emerge gradually, as structure replaces urgency and capacity strengthens by design.
Marcela approaches strategy and operations with steadiness — grounded in systems thinking and a deep respect for how growth impacts people, pace, and performance.
Over the years, she has supported organizations through periods of expansion, transition, and increasing complexity. Her work focuses on strengthening the structural foundations that determine how much a team can sustainably hold.
She pays attention to where pressure builds, where capacity is stretched, and where clearer architecture can restore alignment and steadiness.
Support here isn’t about fixing or forcing change. It’s about creating the conditions for calmer leadership, healthier teams, and work that can endure.
Her perspective is grounded in the belief that sustainable growth isn’t driven by pressure — it’s designed through capacity.
A steady presence through complexity:
Marcela Killin, Founder
If this resonates, let’s talk:
If growth has begun to feel heavier than it should, and you’re looking for a steadier, more intentional way forward, you’re welcome to reach out.
An initial conversation is simply space to explore what’s feeling strained, where capacity may be stretched, and what kind of structural support could make a meaningful difference.
There’s no pressure to decide quickly. The goal is clarity — and a sense of whether the fit feels right.